Simplicity also requires prioritization

Simplicity also requires prioritization. You have your passions and order of priorities. The most important things are often overshadowed, because your time is often determined by external factors. Focus on prioritizing the tasks you are left with after elimination. You can’t do many jobs efficiently at the same time, so you’re forced to prioritize. For most, even one job is too much. Remember, prioritization is your responsibility because others don’t know you better. Don't follow the herd. You live in a world of choices. Choosing the right things will improve your chances of getting the most out of yourself. Think about priorities. Things to prioritize have common denominators, although they vary by personality. Think carefully about your priorities. Some are self-explanatory and others are surprising.

Think of yourself first. The most important tasks are the ones that take you forward and that you’ve always wanted to do or try. Figure out things that produce results and more joy. They are based on the less is more principle or those with great potential. Also, things that require your creativity or are considered impossible by others will rank high. The only way to do some things is to prioritize tasks with high value. Prioritize them at the expense of your routine. Eliminating vanities is more important than prioritizing because they have a greater impact on quality of life. Start prioritizing step by step. You will probably fail in everything if you try to do too many things at once. Don’t forget that loneliness can be a virtue. Don’t forget it, even if the desire to change all things right now is great.

The most important task

Don’t forget that even the most important tasks have their order. Outline the most important thing for each day and prioritize it. Always put it first. Determine it through maximum benefit. Also assign a purpose to the task, because without good reason, the task is not the most important one. If you can't get the most important task done in one day, divide it into parts. Prioritize smaller parts. Set aside your most efficient hours for the most important task. They vary depending on the personality. Most are most effective 2-4 hours after waking up. They have had time to shed their sleep and their worst fatigue has subsided. You will find your best working hours best by testing, i.e. doing the most important tasks at different times.

In addition to reserving the most efficient working time, minimize potential disruption to the most important tasks. Close email notifications, set the phone to silent, and focus on the most important task. This may be easier said than done. Still, try to minimize interference. This will greatly increase your efficiency. Set a deadline for the most important task. If you book a longer time period for your most important tasks than a day, set aside moments on your calendar for your most important tasks. I do not recommend a vague definition of the most important tasks, such as “I will graduate as an engineer next year”. In this case, the priorities may be unclear and leave too much room for interpretation.

When you define the most important tasks, you must first determine the next physical task and what you want to accomplish. The relevance of the next physical task is to make the most important task easier to do. Example: You have a toothache that interferes with your daily life. In this case, your most important task is to make an appointment and go to the dentist. The first physical task is to look up a dentist's number. In reality, the first physical task is probably to open a browser or computer. Mark the desired result as a hole patch and end of the toothache. Apply this mindset to every major task. Simplify the thing you want to do. Often the most important task is multifaceted. Therefore, clearly define the desired outcome. Determine the desired result before the first physical step.

Simplicity requires elimination

 Simplicity requires elimination. Your amount of stuff, your human contact, and the things you do will increase faster than you reduce them. Elimination of vanities is the most important thing in simplifying life. The figures for individual goods and human contacts are described in more detail in the figures. This chapter tells you more about unnecessary doing. Most of the things you do are useless. They do not add value to you. Your skills are poor on average. The purpose of the book is to reduce the things you do in vain and make you focus on what brings you the most benefit and enjoyment. Just a few things you do every day are really helpful to you. You’ll have a hard time believing this because it means you’re wasting most of your available resources. You don’t have to try to get the few percent productivity gains that the world around you thirsts for. By eliminating vanities, you get an improved quality of life and tens of percent efficiency.

You need to make things unnecessary if you can’t eliminate them. Habits don’t need your focus. More about creating routines, their benefits, and changing them is covered in a chapter that focuses on habits. Unnecessary things depend on the person. Therefore, this chapter focuses more on identifying vanities. You can also eliminate your vanities by delegating them to others. First, try to remove unnecessary things you don’t like. You cannot eliminate all of them. First, remove all possible ones and delegate those vanities to others that you cannot completely avoid. Then focus on the things you are bad at. They produce unpleasant side effects on your life and waste your resources. Failures will produce more failures for you and a rolling snowball will grow. Here are some things to keep in mind that is taken from The Four-Hour Workweek by Tim Ferris:

• Things to always suspend. When you are interrupted, you have to re-tune in to do them which takes time out of your brain.

• Answering unnecessary emails and calls.

• Things that have always been done this way. They have not evolved and as a result they have become ineffective.

• Things where your partner is either miserable or unreliable.

• Things that are not completed on schedule and whose completion is not visible.

• Meetings that don’t have a clear purpose, goal, or schedule and where you don’t have a critical role.
  
  

From the list above, you can easily see how much more unnecessary and wasteful things you have to do. You can easily simplify your life by eliminating them. This leads to a better outcome than improving unnecessary things. Elimination can produce unexpected surprises for you. Try it to see the results. Do not bite too large a piece at a time. Focus first on your most harmful habits and actions. Subtract a maximum of two similar things at once. Start with the most harmful and gradually move on to others. In my experience, changing all bad habits at once leads to everyone’s failure and bigger problems than you had before the change.

Simplicity part 1 Simplicity and Complexity

Simple is beautiful and it shows in many things. The modern world is moving towards complex structures. This trend is wrong. Keeping a product simple as it enters the market makes it easier to make more money. Simple products have started to attract more and more recently. Ease of use has risen to a major role in purchasing decisions. The imperceptibility of the role of simplicity is often due to the fact that it is not as intellectually interesting as complexity. The problem with Finnish engineering is that a technically superior solution is not always the best if it is complex. This was one reason why Nokia could not compete with Apple.

Simple is always beautiful. The exception may be someone with an ugly and simple soul. Not hanging on to exceptions. Focus on the beauty of simplicity. The beauty of simplicity is one reason less is more of a principle to work. Simplifying aspects of human life can be helpful. Automatic Monthly Savings in Index Funds can save you large amounts of work exams and bank brokerage fees. Simple, simple and straightforward. Your job is to make complex things simple. This is an ongoing process. It never ends the first time. Don't compromise on it. Always keep in mind that a simple product, thing, message or service is high quality. If you are unable to simplify then strive for elimination. If this does not work, remember the lowest possible minimum dose and make sure that you do not consume more of your resources than necessary.

Life is constantly becoming more complicated. That doesn't have to be the case. Focus only on the things that bring the most benefit and enjoyment to you and your environment. Eliminate every thing unrelated to the above if you can. Unnecessary and important things will always fight for their living space in your headroom. This war is difficult to detect because unnecessary as well as important things fought inside your head. By giving up things that do you little or no harm, you can simplify your life with pleasure and great results. Awesome and excellent things often mean simple results. Reducing complexity leads to a more beautiful end result. If you want to make something big going forward, you need the courage to simplify. Few have the resources to do so. That is why simplicity is so rare and beautiful.

Simplification requires both the elimination and the prioritization of unnecessary issues. These are never fully understood. It is still worth continuing this process at regular intervals. The time interval is up to you. There is no exact rule of thumb. Aim for it at least a couple of times a year. The beauty of simplicity is not easily noticed without experimentation. Take action now and see how your quality of life improves.

Complexity is the scourge of today. Simplification is the best weapon against complexity. This is easier said than done, but it is all the more valuable. Complexity causes greater inefficiency. Remember that simplicity alone is not always effective or interesting. Repeating the same thing from day to day starts to taste like wood before long. Keeping things as simple as possible is the best option. You can also think of it through the MED I mentioned in the second chapter. The purpose of this chapter is to find out how things are simplified and how complexity creates problems.

The world is complex. It is becoming more and more complex. The more complex things become, the more inefficient they go after a certain point. The problems caused by the phenomenon are often not perceived when they are hidden. They are difficult to analyze. Instead of improving things, one should think about whether they work at all, instead of thinking about how they could be improved. This also applies to business in addition to individuals. The increase in complexity can be compared to a snowball descending a slope and growing from protective snow. Costs are accelerating as complexity increases. The growth of the rolling ball accelerates until it stops at an obstacle and disintegrates. The best way to fight is to break up the snowball into smaller pieces and destroy the unnecessary ones before they go downhill. This is not always possible in time and simplification is becoming more difficult.

The more complex the system, the more it needs to be dealt with. A simpler system works better. A simple system works better without supervision. In business, simplification reduces the need for expensive managers and additional costs. Simplicity helps focus on relevant things, such as adding value. Large size does not always mean complexity and cannot be reduced by minimizing size. Rather, it is easier to grow simpler products profitably. Let's even compare Nokia and Apple. Nokia offered many different phone models to its customers. Apple, on the other hand, did not have many different models. Apple also managed to simplify the user experience that facilitated sales. The simpler the product, the easier it was to use. This maximizes the added value experienced by the user, which made it easier to charge a higher price for the product.

Be the loser of your own life

 We only have one life. We are responsible for that ourselves. Adulthood is a milestone, but some individuals need guardianship for longer. More important than this moment is creating rules of the game that you can follow when you decide for yourself. Laws impose their own restrictions on the rules. Despite these, we have the opportunity to create the living conditions we want, especially in Western countries such as Finland. The world is not always a fair place. We can lose even if we create our own rules of the game, as permitted by the restrictions of the law. Today, we cannot blame our society today for our failures, even if it steers individuals in the most favorable direction for the system. The system is often wrong. It does not take into account our individual needs. Then you have a responsibility to take care of your life as well as you can.

Creating your own rules of the game requires critical thinking. Not everyone's rules of the game are the same. The difference is good because the world would be a boring place for everyone to do the same things in life. Today, our most prestigious life paths are the following: elementary school, high school, college studies, and transitioning from an employee to a large and well-known employer. This is followed by a family, a mortgage, working until retirement age paying taxes and a slow movement towards the inevitable goal. This is a slightly exaggerated and deliberately painted negative outlook for the future, as it is intended to evoke the idea that this is not an inevitable outcome. By creating our own rules of the game, we can have a better chance of enjoying our lives more as an individual and not just as part of the overall machinery. The world is full of opportunities and we should exploit them to improve our quality of life.

There can be hundreds of rules of the game and each situation has its own. Instead of detailed rules of the game, we need to create rules of the game that focus on the big picture. In these texts, we’ll go through how we can create rules of the game for important areas of our lives, such as time, relationships, health, and money. We can reduce our burden in every area with clear rules. We can use Less is more concept. It can be exploited in the rules of the game to improve our quality of life. We can play a different game than 95% of people by creating our rules. Most work like others. It is possible to be a pioneer, but it will not work for many. Shortcuts exist and we can use them. This requires us to walk our own paths. It can feel like you are alone and a loser’s path for a long time.

We must define our own success. Being at work 24/7 and making large sums of money can be a loser´s path if it leads to a collapse in personal life, such as divorce and bitter offspring. Even making small sums of money can be a success. This is not the path most choose. Choosing a path for the general public is not a bad thing if it is a path you really want to follow. These texts are not for this path but for creating your own rules of the game and enforcing them. If things go down the drain, you should leave them unchanged. What is not broken should not be repaired. There is no point in making a small improvement because the input-output ratio is not growing enough.

It makes sense to follow different rules when things don’t go the way you want. We all have our strengths and weaknesses in some jobs. We often do not use them enough to our advantage. By utilizing them, we not only improve our own quality of life, but also benefit our environment. There are many solutions to the problems. The most commonly used are not always the best but almost always imitated by mediocrity. Utilizing them, the results are mediocre at best. This may mean more work, but utilizing your own thinking will yield better results than utilizing generally accepted paths.

Asking the right questions in critical thinking

 The right questions are the most important source of critical thinking. Doing them and/or doing them in the right order is more important than getting the right answers to the wrong questions. Let's take one example of such a pair of questions:

• How can I do this more effectively?

• Does this need to be done at all?
  
  

We don’t have to ask the first question at all if the answer to the second question is no. If the answer to the second question is yes, we should also ask ourselves the first question. The right questions will radically reduce our waste. We only get great answers with great questions. We need to set aside time to ask great questions because their benefits can be invaluable. By getting the right answers to the wrong questions, we are creating an opportunity for a great catastrophe for ourselves. In the long run, a chain reaction could result in a major disaster after asking the wrong questions.

Most of the questions we ask are wrong. They lead to wrong conclusions. The question is almost always more important than the answer. For example, when we do science, we ask questions for which we have no prior knowledge of the answers. Surprising breakthroughs can result. The benefits of the right questions then become irreplaceable. The right questions simplify things. To get the right answers, we need to keep our questions simple because our brain capacity is limited. Here are a couple of question pairs where the first question is wrong and the second is correct:

• Why do I spend so much effort on this client?

• Do I need this customer at all?

• Why do politicians have to raise taxes all the time?

• How can I pay less taxes?
  
  
  

Asking the right questions is difficult, but they bring great benefits. In less is more philosophy, one question transcends all others:

What are some of the critical things we can do to make all of these things either easier or unnecessary?

We need to go through the anatomy of this question carefully:

Point 1. What are some of the critical things we can do. The most important word in this paragraph is can. This is a possible action. We can’t put a word in a conditional form, as we could, we would, we should do. Doing always wins the intention.

Step 2. To make them by doing. This point means doing the purposeful thing. That doesn’t mean we do things for the sake of doing it. Finding purposefulness requires in-depth thinking, because by doing one thing, other things are not done.

Point 3. other things become either easier or unnecessary. This means that our critical issues yield such great benefits that it becomes easier to reach our goals as other things become easier or unnecessary. Most of us don’t realize how much we cannot do to achieve something significant.

Asking the right questions saves time for the most important things and tasks. I hope you find this text useful.

-TT

Critical thinking

The importance of critical thinking increases as the amount of information increases. The result is a difficulty in thinking critically. We should not directly think of the text of any book as such. Instead, we need to think about how well the text is true. We work on instinct most of the time. It works well most of the time. We need to think more about important things. The role of critical thinking is emphasized. There are many obstacles in its way and their impact can go beyond making sensible decisions. Critical thinking means examining things and our careful reflection on their various aspects. This requires us to ask the right questions. Critical thinking is a competitive advantage today. Many current university degrees do little to encourage this. What, why, how, etc. are questions we should be asking all the time to think critically.

The increase in modern day´s stress, workload, and amount of information affects our ability to think critically. Improving critical thinking includes prioritizing, maximizing the utilization of our working memory, and informational flexibility. We have a lot to consider. Resolving priorities makes it easier for us to focus on the essentials. When there is too many things to consider, things are handled at half capacity and the outputs are decreased. We constantly have to increase the use of our working memory and we need to focus better despite the disruptions. Informative flexibility means that we are able to change our patterns of behavior according to the situation and the facts.

Critical thinking has changed recently and its demands on us have grown. Ways to get information have changed. That’s why it’s good to think about how our environment affects us. Today, the pursuit of propaganda and self-interest by influencing the information fed to others is constantly increasing. Anyone can publish their own opinions and their own facts. Our criticism of the source must be intensified. We need to think more about the publisher’s intentions. Google doesn’t always bring out the facts. Our life situations change faster and adapting to a new situation may require a new reflection on the facts, displacing the old facts. Finding out the essentials requires more of our thinking. The exploitation of our critical thinking suffers from many obstacles. They can cause errors in our rational thinking that lead to wrong conclusions

One of our most common mistakes is our natural way of focusing on sources that support our own views rather than trying to think things from different perspectives. Blaming others for our own mistakes and focusing on the mistakes of others instead of looking in mirror. The other mistake is our belief in authority which means that we do not question the facts of someone because we consider him or her infallible. This can apply to our family members, bosses, and politicians. Our pride can also be an obstacle to critical thinking because we find it hard to admit that we don’t know all the facts. Following a herd can also lead to distorted thinking.

We can develop our critical thinking and our brain capacity. There are many ways. Some of them seem self-evident. By questioning our assumptions and examining the information from many perspectives, we get to think more critically. However, we cannot examine too many perspectives, because this can paralyze our thinking into too many perspectives.

We can interpret things differently. We should not just hang out in one way that suits us. We need to learn to think differently. One way is to do things between them out of the ordinary. This helps us to outline different perspectives. We must always think that we are also wrong. We should also ask ourselves “what do we not know?” Self-development and honesty in our skills also help improve our thinking.

Let’s set aside time for critical thinking so we can respond to an ever-faster world. Even the wisest of us are sometimes wrong. The better we accept this fact, the better our critical thinking develops. It will become increasingly important in the future. While critical thinking may seem like an increasing burden to us, it becomes a habit of avoiding unnecessary deeds and thinking of unnecessary things. As a result, we will have more time in the future.

Critical thinking helps when you have to separate the useful facts, actions, opinions, behaviors from the less useful ones and the waste from brilliance . In other words, less is more thinking requires critical thinking.

-TT

Less Is More Thinking is non-linear

Less is more thinking is non-linear. It means that using small investments in it brings great benefits. It increases the time used for thinking, but it creates benefits for our lives. It is important for us to be able to think about things that are important and interesting to us. People are individuals. We cannot do everything as others do, producing fun and benefits for both ourselves and our environment. The core idea is that only a small portion of our efforts yield us most of our benefits. Ratios vary by subject. The number can be 80/20 or even 99/1. 20% of the products can generate 80% of the company's sales. An even number is just a number. Actual ratios can be as high as 50/1 or 97/20. The latter could mean that 20% of authors sell 97% of books in the United States. Radical fluctuations are due to the non-linearities of life and the world. This is important in social outcomes.

The difference is very large, which means that by exploiting the great effects, we can maximize the power of small things. We should start by thinking about the small core issues, those that produce the greatest benefits in relation to their size. After that, we can reduce our workload by focusing only on core issues, or we can try to keep our workload the same by increasing their share, thus increasing our benefits. We must not just focus on them. It is equally important to get rid of harmful things from our lives. The less is more principle also works in terms of negative effects. A small part of our lives produce the biggest negative effects. Eliminating them is difficult. We need to pay close attention to those efforts.

Focusing on core issues and eliminating unnecessary things requires constant thinking. We can’t avoid it if we want to get more out of our lives. Detecting them requires independent action and the use of your own thinking. On average, we are wrong all the time, even in important things. This is done by following the herd. It is sometimes right, but not nearly always. Cause-effect relationships are key. Often the consequences are considered to be the causes, even if they are not. For example, when one muscle is sore, the pain may radiate to another that is treated without failure. Pain is usually corrected with an analgesic that takes away the pain but does not eliminate the problem. The most important thing to think about is to find the main cause that will be put in order and through it we will get great benefit with less effort. We do not have to solve all our problems at once, but we can think of those that will bring the greatest benefits.

This way of thinking is much different from how we often see things as linear, that is, one by one. A small portion of actions will always be of the greatest value to us and others. We need to think about which action produces the most value. It is not found in mediocrity but under a deeper layer. We need to think new and get under the surface. The surface is our way of thinking linearly and traveling with the herd. Focusing on the same insignificances as the others, we create the same outcomes. To quote Mark Twain, “When you find yourself doing or thinking like the majority, it’s time to stop and think again.” For us, the best way to get to the highest value is to create a mindset where we often reject the opinions of the majority. They include dominant states of mind, consensus thinking, traditional wisdom, and easy answers. These obscure the reality from us, that is, the things that bring the greatest benefits. Giving up mediocre wisdom brings great benefits, but it is difficult. Changing our thinking is the hardest thing for us because it is hard for us to admit to ourselves that we are wrong.

The Minimum Effective Dose (MED)

The term means the minimum dose required to achieve a wanted result. We can use it in almost everything. We should not focus on increasing investment, but focus on taking into account the unnecessary consumption of energy after certain amounts. The balance of benefits and harms must be maximized to get the best results. It is achieved with the Minimum Effective Dose. In medicine, the term is used to prescribe as little medication as possible because they cause side effects that can be worse than the ailments for which medications are prescribed. The minimum dose is not just a useful term for individuals. It is suitable for larger crowds. For example, we should only clean enough of our house for the person who needs cleaning the most. If it were done according to another amount, the consequences would be too great and the benefits non-existent. We can use the minimum dose in almost all walks of life. It is worth sacrificing a lot of our thinking to take advantage of it.

It is easier for us to give up or reduce things. This way of improving our lives reduces mental burden. Giving up reduces the wrong kind of stress and makes things easier. Giving up everything is not the best solution. Therefore, a minimum dose is the best option. Cause-effect relationships are important when thinking about the minimum dose, because everything has good and bad effects. Cleaning improves cleanliness and reduces the number of bacteria. The negative effect is the time spent.

The usefulness of the term is not a simple matter. We are so different that the same rules do not apply to everyone. We need to find out our own resilience. We can only do it by experimenting. It may take time to experiment, but it is worth the time. We can use some stimulants too, like coffee. Testing the right amount is done by drinking different amounts of coffee a day, observing your own reactions. For myself, the optimal amount is two cups a day. At this level, my level of alertness is at its best. A larger amount causes mild restlessness. A smaller amount does not have enough good effects. By enjoying two cups a day, I get the best night’s sleep relative to the level of alertness of the day.

The Minimum Effective Dose also applies to social epidemics. It describes the number of people to get the epidemic spread around. In other words, the MED means enough people to reach the tipping point in social epidemics. Some businesses require the MED of money to finance successful investments, etc.

-TT

Key Concepts part 4. The conditions in which social epidemic spreads

 The hardest thing for us is to internalize the importance of the environment and conditions in spreading the message. One reason is our inability to perceive abstract things. We react more to the changes of others than to the changes of the surrounding reality. We believe our decision-making ability is better than it actually is. The role of the environment and its conditions in getting an epidemic across the tipping point is as great as the infectivity of individuals and the message. Epidemics are sensitive to changing circumstances when it is time for them to spread. The emergence of epidemics does not require major changes. Even the small ones are enough. Usually, the urge to change beneath the surface is released with the help of small changes.

Our behavior can be modified by creating the conditions for the spread of epidemics. Zero tolerance for drunkenness can reduce the mild effects of alcohol. In the 1980´s, transportation authorities tested the New York subway for zero tolerance for pumping and other minor offenses. With it, they succeeded in significantly reducing even large-scale crimes in the subways. Not all small changes automatically result in large ones. In addition to small changes in the environment, epidemics are best spread through small and dense communities. As communities, we are vulnerable to the ideas and the peer pressure. The latter may play a critical role in the spread of the epidemic.

Gradually, we can form close groups with the help of a certain ideology. Through them, the spread of the epidemic is accelerating. The ideal size for small dense groups is a maximum of 150 people, according to anthropologist Robin Dunbar. He has studied other primates as well. We have the largest capacity and that is due to the size of the frontal lobe of our brain. This is bigger than our classmates. According to Dunbar's research, the border runs in a group size of about 150 people. Larger groups form cup municipalities and disagreements. By this logic, the best results in business would come in units of about 150 people.

The idea of a tipping point can be summed up in one brevity: As we try to change our behavior and cause an epidemic, it is important for us to get those people to spread our message that it is good to get others on their side, knowing a lot of people. In addition, it’s important for us to get the message done so remember that it grabs easily and makes us act. In addition, it is important for us to succeed in reshaping our environment with small changes so that the epidemic can cross its climax, after which it will start to accelerate.

Key concepts part 3 Sticky messages

Infectious messages are universal and have stood the test of time. We can call them sticky. They have similarities. In the following paragraphs, I will explain how we can take our messages better. An infectious message needs to be understood, remembered, and effectively changed in opinions and behavior. Infectious messages have more than one of the following characteristics: simplicity, unexpectedness, concreteness, credibility, emotional, and are usually told as stories. (You can read more about these characteristics from Dan and Chip Heath´s book Made to Stick.) 

Simplicity


A simple message contains an easy-to-understand royal idea around which the message is based. We find the core for stripping our message to its core. We do the stripping by removing many ideas from the message and letting the main thing shine. It is about our limitations to receive information. The more we are able to compress the information into a concise message, the better our message will stick. Our message must also be relevant. One way to make a message concise is to use the information that the recipient can already find. It’s easy to succeed in creating a short and concise message, but it’s hard to create a profound purpose in the same package.

Unexpectmess

We must ask ourselves whether the audience will be surprised after they receive our message. We have to deliver something the audience do not expect. We must focus on the unique characteristics of our message. We must tell the audience something they have no idea about. If we tell a story, we must make sure its end is completely different than most stories about the same thing or have a completely different conclusion.

Concreteness


If we can sense things with our senses, they are concrete. Concrete language helps us to understand concepts. The language used by many experts is full of ambiguous concepts that we do not understand. Specific things are easier to remember and that is why we should use concrete terms. One of the best concrete tools is photography. Images and sounds connected to the message makes it more concrete.


Credibility


We get to fight for the credibility of our messages with the beliefs, prejudices and social pressures of the recipients. There are several ways we can improve the credibility of our messages. Good and bad examples are some of them. Precise details also work to increase our credibility. The details are intended to support the core of our idea. We may also use statistics to support the post. When using them, they must be presented in a way that is comprehensible to the recipients.


Emotionality


Relying on our feelings is a good solution because it encourages us to act. We need to appeal to the feelings that the recipients of our message already have and connect them to our message that they don’t care about yet. After all, the most important thing for us is our personality. If we are able to combine the creation of emotions with our own interests, we will achieve the best result. Everyone usually asks themselves first, “How do I benefit from this?” Admittedly, this may not be a conscious choice. A message combined with our personality also brings results.


Story form


The stories work in two ways. They mimic reality and motivate us to act. These things create action. Mental simulation works because we were not created to imagine events without the action of the brain blocks that function in the actual doing. Mental simulations help in emotion management, problem solving, and visualization of the future. Stories realize abstract things. They inspire us to implement our ideas. They often help us get over old habits and presuppositions. They are concrete and for the most part they have both unexpected and credible elements.

The stickiness of our ideas has many enemies, such as losing too much information at the core, focusing more on presenting our ideas than on content, paralyzing decision-making, and too much the curse of knowledge, the power of presuppositions. When we have a good idea in mind, we can use a checklist for stickiness:

• Is it all about the core message? (Simplicity)

• Does it attract attention? (Surprise)

• Does the audience understand and remember it? (Concreteness)

• Is the audience able to identify or believe the idea? (Credibility)

• Do people care about the message? (Emotionality)

• Can people act on it? (Story form)

Messages do not need all characteristics to be sticky. Some of them are necessary.